Every track already has an AI module built in. This is the deeper version — for teams who want to actually get good at it, not just aware of it.
No slides about "the future of AI." You'll leave with prompts you actually use, a workflow for turning one idea into several formats, and a habit of checking AI output before it goes out under your name. We also spend a full block on where this goes wrong — hallucinated quotes, AI-driven misinformation, and what disclosure actually looks like in practice.
Book this masterclass →Prompting for copy, scripts and outlines that still sound like you wrote them, not a template.
Using AI for SEO and GEO, and turning a single idea into five different formats without starting over each time.
Sentiment tracking, opposition research and audience insight — AI does the scanning, you still do the deciding.
Disclosure norms, fact-checking workflows, and spotting AI-driven misinformation before it spots you.
One module, done properly — good for a first taste or one specific gap.
A full pass through the workflow, with hands-on prompting and review practice.
All four modules, start to finish, with a certificate of completion.
Run privately for your team, using your own real content as the practice material.
Tell us your team size, timeline and whether it's public or in-house — we'll take it from there.
Book a session →