For marketing teams, founders and corporate comms staff. We build a voice that holds together across five different people, and especially when something's gone wrong.
This track runs for marketing teams, founders and corporate comms staff who need a voice that survives being written by five different people, and a plan for the day a journalist calls with a hard question. We move from the internal (voice, story) to the external (press, crisis) so both sides of the job are covered.
Book this track →Writing the voice down properly, so five different people can still sound like one brand.
Getting journalists to actually open your email, and writing releases they'll use as-is.
What your leadership says in the first statement, and what they should never say.
Keeping staff informed and onside when something's gone wrong on the inside.
Turning a client win into a story worth repeating, not just another bullet point on a slide.
One module, done properly — a good entry point or a quick fix for one gap.
A deeper pass through two or three modules, with real drafting and review work.
All five modules, start to finish, with a certificate of completion.
Run privately for your marketing or comms department, on your schedule.
Tell us your team size, timeline and whether it's public or in-house — we'll take it from there.
Book a session →